TIME TO ROADTRIP
TIME TO ROADTRIP
Consultants
Can’t follow through
Creative Agencies
Too focused on creative
Digital & Media Agencies
Only optimize bottom funnel
STRATEGY 1ST CREATIVE PARTNER
Having led marketing teams, Roadtrip’s founder understands the challenges marketers
face. And, having successfully built an agency from scratch as COO and Chief Strategy
Officer, he also knows how to deliver impactful creative and marketing solutions.
Roadtrip leverages an extensive roster of best-in-class talent and specialized agencies versus selling what’s in-house
Roadtrip leverages an extensive roster of best-in-class talent and specialized agencies versus selling what’s in-house
CLIENT PARTNER
CLIENT PARTNER
Gino Cantalini _ Founder & Chief Client Partner
A Marketing Executive, Brand Strategist and Agency Founder, with leadership roles both on the Client / Brand side and on the Creative Agency side, Gino is skilled in Brand Positioning, Strategic Planning, Creative Strategy, Digital Strategy and Go-to-Market Planning. He’s a three-times winner of Cannes Awards, chosen as Marketer of the Year by Strategy, helped drive Budweiser to #1 in Canada, added 12 share points to Colgate toothpaste and co-founded a highly awarded tier 1 communications agency known for its powerful work and culture of integrity.
SERVICES
SERVICES
Assessment & recommendation with process, resourcing options, timing and costs
Talent options vetted, briefed, narrowed and presented with pricing
Aligned Ambition & Business Strategy, Brand Positioning/Promise, Marketing Strategy
Brand Identity, Brand Idea / Creative Platform, Content Development
Planning, Buying, Reporting & Optimization
Marketing leadership on a retained basis
TYPICAL ENGAGEMENTS
TYPICAL ENGAGEMENTS
Whether you need a full service agency, just a designer, or a number of specialties, Roadtrip will narrow the field to the best options for you to choose from. Together you will agree to the partner(s), the process, timing and costs. Then Roadtrip will ensure everything happens as planned, starting with strategy.
EXAMPLE: Roadtrip was contacted by a brewery planning to run an RFP for a creative and media partner. Roadtrip conducted the search and narrowed to three strong, differentiated options, including pricing and case studies. The client met with two, aligned on one, and is now working with a full service agency, and Gino Cantalini as Chief Client Partner.
EXAMPLE: A leading edge health services provider has retained Gino to hone their purpose, POD, brand ID, marketing strategy and comms. Gino provides strategic counsel and supports the marketing staff.
EMOTIVE IMPACT
EMOTIVE IMPACT
Roadtrip leverages behavioural science and social tensions to find a brand’s emotive voice, and then uses the power of creativity to get it noticed.
Performance media ensures it’s working. Consistent delivery of the emotional benefit builds a world class brand.
“THE WORLD’S
BEST BRANDS
OWN ——————- A FEELING”
PRESS & POVs
PRESS & POVs
