BRAND BUILDING IS
AN EXCITING JOURNEY

BRAND BUILDING IS
AN EXCITING JOURNEY

ROADTRIP IS A
STRATEGY 1ST
CREATIVE PARTNER
FOR BRANDS AT AN
  INFLECTION POINT

_ GROWTH STAGNATED?

_ THE MARKET CHANGED?

_ COMPETITION STEALING SHARE?

_ ENTERING A NEW CATEGORY?

_ NEED A REFRESH?

TIME   TO  ROADTRIP

_ GROWTH STAGNATED?

_ THE MARKET CHANGED?

_ COMPETITION STEALING SHARE?

_ ENTERING A NEW CATEGORY?

_ NEED A REFRESH?

TIME   TO  ROADTRIP

Consultants
Can’t follow through

Creative Agencies
Too focused on creative

Digital & Media Agencies

Only optimize bottom funnel

STRATEGY 1ST CREATIVE PARTNER

Roadtrip charts the path forward, finds the most
capable partners and ensures positive change happens.

Having led marketing teams, Roadtrip’s founder understands the challenges marketers
face. And, having successfully built an agency from scratch as COO and Chief Strategy
Officer, he also knows how to deliver impactful creative and marketing solutions.

Roadtrip leverages an extensive roster of best-in-class talent and specialized agencies versus selling what’s in-house

THE BEST DOERS ARE FREELANCE
Truly expert doers are able to flourish based on their reputations.

SOMETIMES SPECIALISTS ARE REQUIRED
Having been retained to vet media and digital agencies for purchase, Gino knows the good ones.

OFFSHORING SHOULD BE CONSIDERED
Offshore design or studio resources can be an agile way to efficiently extend the team.

Roadtrip leverages an extensive roster of best-in-class talent and specialized agencies versus selling what’s in-house

THE BEST DOERS ARE FREELANCE
Truly expert doers are able to flourish based on their reputations.

SOMETIMES SPECIALISTS ARE REQUIRED
Having been retained to vet media and digital agencies for purchase, Gino knows the good ones.

OFFSHORING SHOULD BE CONSIDERED
Offshore design or studio resources can be an agile way to efficiently extend the team.

CLIENT        PARTNER

CLIENT        PARTNER

Gino Cantalini _ Founder & Chief Client Partner

A Marketing Executive, Brand Strategist and Agency Founder, with leadership roles both on the Client / Brand side and on the Creative Agency side, Gino is skilled in Brand Positioning, Strategic Planning, Creative Strategy, Digital Strategy and Go-to-Market Planning. He’s a three-times winner of Cannes Awards, chosen as Marketer of the Year by Strategy, helped drive Budweiser to #1 in Canada, added 12 share points to Colgate toothpaste and co-founded a highly awarded tier 1 communications agency known for its powerful work and culture of integrity.

Gino founded Roadtrip Strategy & Creative in order to get back to doing what he loves – working closely with brand owners to give their brand the mojo it needs for sustained, exceptional growth.
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SERVICES

SERVICES

NEEDS ASSESSMENT

Assessment & recommendation with process, resourcing options, timing and costs

COMPETITIVE SOURCING

Talent options vetted, briefed, narrowed and presented with pricing

STRATEGY

Aligned Ambition & Business Strategy, Brand Positioning/Promise, Marketing Strategy

CREATIVE

Brand Identity, Brand Idea / Creative Platform, Content Development

MEDIA & PR

Planning, Buying, Reporting & Optimization

FRACTIONAL CMO

Marketing leadership on a retained basis

TYPICAL ENGAGEMENTS

TYPICAL ENGAGEMENTS

COMPETITIVE SOURCING & PARTNER MGMT

Whether you need a full service agency, just a designer, or a number of specialties, Roadtrip will narrow the field to the best options for you to choose from. Together you will agree to the partner(s), the process, timing and costs. Then Roadtrip will ensure everything happens as planned, starting with strategy.

EXAMPLE: Roadtrip was contacted by a brewery planning to run an RFP for a creative and media partner. Roadtrip conducted the search and narrowed to three strong, differentiated options, including pricing and case studies. The client met with two, aligned on one, and is now working with a full service agency, and Gino Cantalini as Chief Client Partner.

FRACTIONAL MARKETING LEADERSHIP

EXAMPLE: A leading edge health services provider has retained Gino to hone their purpose, POD, brand ID, marketing strategy and comms. Gino provides strategic counsel and supports the marketing staff.

IN THEIR OWN WORDS …

Slide 1

I met Gino and his team when embarking on a massive rebrand project for one of the largest brands in our company's portfolio. Gino and his talented team executed our brand's vision with strategic and tactical precision, delivering the project on time, with great attention to every possible detail. It was an absolute delight to work with them - strategizing, solving, executing, and launching the project into the world.

Jane Moldovan
Wyndham Worldwide
Slide 1

I would wholeheartedly recommend Gino. The prototypical perfect combination of left and right brained thinking, wrapped in a strategic mindset, executed in a professional and genial manner

Paul Sarkozy
CIRA
Slide 1

Having deep leadership experience on both the client and agency side, Gino provides creatively smart, pragmatic out-of-box thinking, that hits the mark.

Randy Weyersberg
Arterra Wines
Slide 1

Gino is not only great at delivering exceptional strategy & creative, but also a joy to work with. He and his team were instrumental in launching 19 Crimes wine as a first to market in Canada which led to the brand being heralded as a global success story in the wine category. By having Gino as a partner, you can be assured a strong guiding hand for strategy, creativity and quality.

Sylvie Levesque
Treasury Wine Estates
Slide 1

Gino is the true definition of a business partner. He is thoughtful, thought-provoking, a tremendous listener, and a seriously strategic problem solver. We felt honoured to have his mind, experience and expertise working on the Enercare brand.

Angela Lafosse
Enercare
Slide 1

Gino is a trusted leader, colleague and strategic partner. I hired Gino as agency lead to help launch a new brand, SCADDABUSH Italian Kitchen & Bar. Gino brought a thoughtful and integrated customer-led approach to the brand development process, and the resulting launch significantly grew our business;. As a result, we engaged Gino and his team to support Jack Astor's, Canyon Creek and REDS Wine Tavern.
I would highly recommend Gino for his strategic smarts and open, transparent and collaborative nature. He was a valued extension of my marketing team.

Lauren Michell
Service Inspired Restaurants
Slide 1

Gino herded cats, kept us all looking in the same direction and brought it all across the finish line. With so many balls in the air it was incredibly comforting to know that Gino was holding one of them and making sure that it didn’t fall to the floor. Not only does Gino know his stuff, he knows how to get all the pieces to fit together.

Steve Himel
Henderson Brewing
Slide 1

Gino knew the questions to ask to get to the core opportunity quickly, and how to drive the team towards the optimal solution.

Gary Saarenvirta
Daisy Intelligence
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EMOTIVE        IMPACT

EMOTIVE        IMPACT

Rdtrip logo

Roadtrip leverages behavioural science and social tensions to find a brand’s emotive voice, and then uses the power of creativity to get it noticed. 

Performance media ensures it’s working. Consistent delivery of the emotional benefit builds a world class brand.

“THE WORLD’S

BEST BRANDS

OWN ——————- A FEELING”


PRESS         & POVs

PRESS         & POVs

L E

           T

        'S gino@rdtrip.co

   → GO